GO-TO-MARKET STRATEGY

Products and services intending to bring social change often need to have a different approach to sales and marketing. niiti specialises in creating unique and compelling go-to-market value proposition to address a set of stakeholders who often are those at the bottom-of-the-pyramid. The strength comes from working at the grassroots and understanding the stakeholder psyche as well as relying on behavioural communication tools. A combination of these help us create marketing plans that resonate with the target audience.