Karthik Narayanan

Brief info

A seasoned marketing professional with over 2 decades of experience in marketing and brands. With a work trajectory that started from advertising, marketing research, consumer insight roles to formulating brand strategy, helping build brand ideas, rejuvenating legacy brands, innovation and communication idea development, Karthik brings rich experience and expertise drawn from his body of work in corporate and research firms. He specialises in building ‘brand stories’ especially for startups and social development projects, and is passionate about designing program solutions and behavioral change strategies. Karthik never misses an opportunity to teach Brand Management at his almamater NMIMS, and loves reading.